Shoden-ji is one of the four temples with the bloody ceiling boards. Tucked into the mountain, Shoden-ji is surrounded by nature. Sitting on the engawa (wooden-floored veranda) of the main temple, one can see distant views of Mt. Hiei from the terrace overlooking its rock garden.
section through temple |
plan |
bloody ceiling |
In the winter of December 1979, Bowie stood still and shed tears while gazing at the garden. The temple is known for its beautiful karesansui dry landscape garden. Bowie was there to make a TV commercial for Takara Shuzo, a distiller of shochu spirits. The company hired Bowie to give the liquor a makeover. It had been seen as cheap hooch for middle-aged men. Takara wanted to make shochu fashionable to women and younger drinkers.
Takara hired Bowie, an aficionado of Japanese culture known for his fine sense of aesthetics to promote its spirits. "We thought of different temples for the filming of the commercial, but Bowie, who knew Kyoto very well, chose Shodenji Temple," said Yoshiro Hosomi, who was then head of the company's advertising department.
Hosomi, who would later become chairman of Takara and deputy mayor of Kyoto, never heard of the temple's existence, despite having lived in Kyoto for 25 years. When he first visited the temple for the filming of the commercial, Hosomi understood why Bowie chose it as the setting - raked gravel, scattered rocks and bushes enhanced by the view of Mount Hiei. With few tourists, the temple was a place of tranquility.
"During the filming, while Bowie stared at the garden with tears in his eyes," Hosomi recalled. "I couldn't bring myself to ask whether he was moved by the scenery or was feeling sorrow for some reason," he said. "He was a sensitive and pure person."
In addition to starring in the commercial, Bowie wrote the synthesizer music titled "Crystal Japan". Sales of Takara’s shochu soared elevenfold between 1980 and 1985. Bowie's commercial
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